low cost, big impact

It’s important to make a good first impression, to grab attention and get your message across. BT Locate knew this, and wanted their first ezine after they had joined Global Services to fit in, yet stand out.
We took their ready-to-go copy and draft layout, and created a design that met Global Services brand guidelines, but created the impact they needed to announce their arrival. Add in some punchy headlines and BT Locate had the impact they wanted for very little outlay.

“The detail, timing and professionalism shown by the team for this piece of work was great. I had what I needed on time and without complication. A great piece of work.”

shaping the future

Question: How do you get ICT planning at the heart of political discussion in Scotland when the need for an ICT strategy doesn’t even figure on the political agenda?

Answer: You arrange to meet representatives of all the leading political parties in Scotland and brief asabell to produce a one-page executive summary of your argument that you can leave behind.
Working to tight timescales, we stripped the facts and arguments back to fundamentals, creating a compelling case for Scotland to adopt an ICT strategy and to draw on BT’s expertise in doing so.

BT is delighted with the quick-turnaround and quality of this document, and we’re already working on another to spread the word in Scotland about BT’s voice services.

better ways to do business with BTB

Question: With a huge product portfolio and a variety of campaigns running, how do you make sure you’re talking about the right things with your customers?

Answer: You show your sales force how to identify a customer’s pain points and give them enough knowledge about the solutions to identify and progress an opportunity, working with asabell to get your messages clear and punchy.

Stage one involved working with BTB to identify the scenarios that were likely to come up with customers and mapping out the suitable solutions, before moving on to stage two – finding the best way to get this learning across to the sales teams.

We recommended a ‘speed dating’ workshop approach for the training, where small groups of sales people were briefed by a specialist and had the chance to ask questions before moving on to their next ‘date’ with another specialist. We created short presentations to help the specialists get their points across, showing how to spot both customer pain points and opportunities to meet customer needs, and supported this learning with a handy take-away guide for each scenario. Our approach, as always, was to keep the messages clear, memorable and usable, supporting BTB in putting together effective target-meeting campaigns.

“Really reliable, great standard of work and a pleasure to deal with. You guys just get it!” Yvonne Simpkins, BTB Marketing Manager.

Communicating clearly with both customers and sales teams leads to success. If you’d like to share this success, call us on 01454 326 498.