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flying high on success
We’d like you to top your success of last year - we want surprise, wow, pizzazz, zing. We want an awards weekend to end all awards weekends. And we really want to get great value for money. What can you do?
So that was the challenge. One almighty brainstorm and a great deal of meticulous planning later, and we had a proposal to knock British Gas Business’s socks off. Determined to give excitement, luxury and intrigue in the most cost-effective way, we set out to take British Gas Business’s award finalists around the world in just one weekend – without leaving the comfort of a Northamptonshire hotel.
We handled the awards weekend from beginning to end: creating a customised database to handle the nominations, compiling judging packs, contacting finalists to invite them along and using a bespoke micro site to give them just enough information to help our planning, but not enough to give away the surprise.
Flamenco, wine tasting, chocolate making, African drumming, golf or spa time filled the Saturday afternoon and the evening excitements remained a surprise until the guests entered the dining room. ...Although the customs sign they passed on the way and the asabell air crew directing them may have given a little hint.
Four international cities, air travel complete with safety demonstrations from air crew, a sumptuous banquet, an Oscar-style awards ceremony and a live band later, guests landed back in Northamptonshire… and woke the next morning to find their exploits were front page scandal on the News of the World. Just kidding folks, it was a souvenir spoof. |
no board-em allowed
The challenge: to talk the Managing Director through your area’s aims and progress in a limited time.
The mission: to produce a series of graphic panels to support your conversation, keeping attention focused to get your
points across.
Mission accepted.
In a matter of days we took a collection of presentations, memos and briefings and distilled them down into a headline and supporting information for each conversational area. We added a design layout that was easy on the eye and pulled everything together, helping to lead the reader through the story. The result was 14 graphic panels standing nearly two metres high, a very happy client and an immensely successful visit.
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“Success for me was confirmed by our Managing Director being up on his feet walking to the boards and pointing to the detail. It’s hard to make an impact nowadays with the same old PowerPoint format presentation. We wanted this visit from our managing director to be memorable and to help us gain his insight and views.”
Peter Metcalf, Head of Medium Enterprise |
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