bt

When you’ve invested a sizeable amount of your precious budget in creating a strong brand presence at an industry event you need to justify that investment by getting as many customers to visit your stand as possible.

BT Global Services are one of the main exhibitors at Infosec, Europe’s most comprehensive gathering of information security professionals and their eye-catching stand provides a focus for leading-edge industry thinking and debate.

We have supported BT in the invitation and registration process for Infosec for a few years now and we were delighted when BT asked us to design and manage this year’s invitation process rather than using an existing BT system. In an environment where everyone needs to squeeze every last drop of value from their budget, such a request meant a lot.  

Working closely with BT we designed and issued email invitations and reminders, carefully cleansing the data and monitoring bounce-backs and incorrect email addresses daily to maximise the number of customers receiving the invitation to visit BT’s stand. We created a bespoke microsite to encourage customers to register for the exhibition, giving information that from experience we knew would entice customers to attend. And we followed up after the event with a thank you email that directed customers back to the microsite where they could enjoy photos of the event and access valuable presentations.

If you’d like to stand out from your competition, call asabell on 01454 326 498.