logica

Sometimes the best way to grow your business and brand is to give your customers access to independent, world-class advice - and then let them decide whether you are the right partner for them. It takes courage but can really pay dividends, as Logica have discovered.

Logica sponsor research by the London School of Economics and then make it freely available to anyone who is interested. There’s no sales pitch, just independent leading-edge thinking.

As part of this bold initiative, Logica asked us help spread the word. We recommended producing a series of videos to support the white papers produced by the LSE and an OFT email to direct recipients to both the free expert knowledge and details of Logica’s services. We structured the videos to provide easily-accessible, succinct summaries of the expert opinion to guide customers in their decision-making and made the email work hard, reinforcing Logica’s position of thought leadership.

If you’d like us to show your best side, get in touch on 01454 326 498.