Is the fear of a social media backlash stifling creativity in advertising? According to Marketing Week, there’s a bit of a trend going on of returning to old tried and tested success stories[1]. So MW cites Diet Coke, Galaxy, Old Spice and KitKat’s recent recycling of old ads, and asks... View Article
There’s nothing new about infographics. Data visualisation has been around as long as we have, with a part to play in everything from story-telling and legend to early writing and civilisation. But the huge explosion of infographics as a digital marketing tool is a relatively recent thing, and since it... View Article
David Beckham, you have broken a nation’s heart. Listen hard and you’ll hear the sound of insistent but restrained — this is Britain after all — weeping, you’ll touch the pain of millions of acolytes deprived of their dream of seeing you once again grace a Premier League pitch before... View Article
Once again the nation is indulging in a collective bout (or is it a bout of collective?) wailing about grammar. It seems to come around every few years. The reason is that grammar and spelling are once again being tested in primary schools, which seems to provoke rage, usually followed... View Article